Food and Fashion!!!

Friday 17 March 2017

Why Is Dark Chocolate Bitter?

When people proclaim their love for chocolate, they are usually talking about milk chocolate – you know the one you can buy off the shelf at the nearest grocery store in your neighbourhood because it has the right balance of that cocoa richness and a sugary hit. A bar of dark chocolate is unlikely to elicit the same mushy response from even the most ardent chocolate lovers. The reason? It tastes bitter!

Well, dark chocolate does have an unmistakable bitter overtone, which makes it somewhat of an acquired taste. But what contributes toward this bitter taste?
High On Cocoa Content

A simple explanation for this would be the high cocoa content in dark chocolates. In case of more popular alternatives such as white or milk chocolate, the sugar content is much higher than cocoa solids. However, in case of dark chocolate, these proportions are nearly reversed, with a high content of cocoa being mixed with abysmally small percentage of fat or sugar. This cocoa-sugar ratio is solely responsible for the bitter taste of dark chocolate.
Not All Dark Chocolate Is Created Equal

Even though a high cocoa content is inherent to dark chocolate, you may find some have a rather subtle hint of bitterness while others are downright revoltingly bitter. This is because dark chocolate too comes in varying concentrations of cocoa. Typically, dark chocolate bars can have anywhere between 35 percent to up to 100 percent cocoa content.

The ones with lower cocoa content are prepared with cocoa solids and cocoa butter, while the one with 100 percent cocoa are unsweetened variants without any other additive or ingredient. The latter is primarily used for cooking and not eaten whole. Even dark chocolates with up to 80 percent cocoa concentration can come across as especially bitter, which can put off anyone who associates chocolate with that sweet taste and velvety texture.

Finding The Right Dark Chocolate

The next time you feel up for experimenting with some new variants of chocolate, try shopping in the dark chocolate aisle. The trick is simple, begin with a dark chocolate with a relatively moderate cocoa content – 35 to 40 per cent – and take it up gradually, and you will soon begin to savour that hit of bitterness and appreciate the natural flavours of chocolate a whole lot more.

To make sure you are picking the right kind of chocolate to start off with, invest some time in reading the label:

The cocoa percentage is usually specified on the front of the wrappers. Even if you find a dark chocolate with the cocoa concentration you are looking for, spend time on reading the label anyway.
A good quality dark chocolate must have cocoa or chocolate liquor as its first (or primary) ingredient. For the uninitiated, chocolate liquor is the paste obtained from grinding cocoa nibs. It contains no alcohol.

Cocoa nibs, cocoa powder and cocoa butter are a few other ingredients that may feature on the label.

Since sugar is only added to dark chocolate with a view to balance out its bitterness, it must not feature as the first ingredient on the label. If a dark chocolate bar has sugar as its primary ingredient, be sure to give it a miss. It is NOT dark chocolate.

It is easy for anyone with a compulsive sweet tooth to write off dark chocolate altogether, but once you develop a taste for it, there is no looking back. Dark chocolate is also touted to be packed with anti-oxidants that have numerous health benefits, and is exceptionally low of calories. That definitely calls for some guilt free binging.

Wednesday 1 March 2017

The Logo Evolutions of 25 Famous Brands!

A company’s logo is a recognition tool for the public to link their services or products to the company. In other words, it is part of a company’s branding. Without such branding, the public will not be able to differentiate between companies, and therefore unable to expect a certain standard or quality from the company which they interact with. A logo, if designed effectively, can bring to people’s mind the unique selling proposition of an organization, which inevitably promotes the company on a sub-conscious level.
What better way to evaluate the effectiveness of logos than to examine how they have evolved in successful and age-old companies? We have scouted for some of the most well-known companies in the world and researched on how their logos have changed over the years, decades and even the century. We hope that these will give you some ideas on how companies like these have designed their logo in such a way that people could easily identify with their brand names. Full list after Jump.

1.Shell

The Shell gas station brand logo started out in 1900 as a literal inked clamshell drawing but has gradually become a smooth red and yellow stylized shell. The colours and shape are so distinct, Shell doesn’t even write its name on the logo anymore.

2.Microsoft

In 1992 the Windows 3.1 logo was a literal window with four panes and a black frame that broke into tails on one side like a meteor. It remained the same until Windows XP was released in 2001. The Windows XP logo was minimalized down to just the four coloured windowpanes floating with no frame – distinctly Windows but much simpler.

3.Volkswagen

The original VW logo from 1939 featured bumped teeth around the circle to make it look like a gear, with long arms rotating around the circle. The arms and gear bumps were eliminated by the time WWII ended and in 2000, VW coloured the logo blue and silver.

4.Nike

A single curved line that goes thicker at one end, officially known as “the Nike Swoosh.” Nike used to include its name with the Swoosh but the distinct shape works on its own – minimalism at its finest.

5.Mozilla Firefox

Originally a phoenix with wings outspread to match the program’s original name: Phoenix. For legal reasons, the name was changed to Firefox and the logo redrawn as a fiery fox and globe so unique, no words are necessary.

6.Pepsi

Pepsi’s original logo was red script on white. Pepsi introduced a red, white and blue round bottle cap to their design in 1950. They swapped the fancy script for clean black lettering in 1962. The bottle cap stylized into a circle with coloured stripes by 1972 and as of 2011, the striped circle stands alone as Pepsi’s logo.

7.Walmart

In 1962, Walmart began its business with a simple logo that consisted of its brand name in a font that is available to its printer. Over the years, the logo remained almost the same except for the use of different fonts and colours. It was until 2008, which was the last time they altered the logo, that Walmart used both caps and small caps to spell out its brand name, included its company tagline as well as placed a yellow star-like symbol on the side of its name.

8.Renault

Renault’s logo began as a medallion with the founders’ initials in 1900. The next two logo designs that follow indicated the products they were selling, namely automobiles (1906) and tanks (1919). Four years later, the logo took a turn for their design and replaced it with a grill that found commonly at the front of a vehicle. It was not until in 1925 that Renault adopted the diamond shape logo which we recognize today. In 1946, their signature yellow colour is added into the logo. After further modifications over the next half of the century, the latest Renault logo was created in 2007.

9.Siemens

Siemens used to have a symbol as its logo since 1899. The symbol was the combined effect of placing the letter ‘S’ and ‘H’ together, which were the initials of its founders – Siemens and Halske. It was canned in 1973 after the company was renamed simply as Siemens AG. The latest update in 1991 resulted in cyan-coloured ‘SIEMENS’ typeface.

10.Xerox

The history of Xerox’s logo began in 1937 when the company was known as Haloid Company. The name was replaced in 1961, following a highly acclaimed copier they developed, the Haloid Xerox 914. Since then, the ‘Xerox’ typeface became the only feature of the logo until 2008. This time, they put in a red ball-like symbol with the white letter ‘X’ painted on it, something that might allow people to recognize the company better.

11.Apple

The first Apple logo was created in 1976, where it features the famous scene of how Sir Issac Newton discovered gravity – sitting beneath an apple tree. In the same year, the logo was switched to one of a shape of an apple with rainbow stripes. It was then further simplified into a silhouetted apple image consisting of only black. Since the year 2000, the apple logo has been recognized as a monochrome apple.

12.BMW

Everybody knows a BMW automobile when they see one, but most of them have no idea what the logo means. The trademark blue-white BMW logo is meant to symbolize the movement of an aircraft propeller, of white blades cutting through the blue skies. It was first created in 1923, but the logo has pretty much retained its original features other than a few minor modifications to its fonts and colours.

13.Canon

Canon’s first logo was indeed very different from what follows over the years. It was a depiction of the Buddhist’s Goddess of Mercy sitting on a lotus flower, with her thousands of arms and surrounded by flames. The next logo in line only retained its ‘Kwanon’ brand name, using unique typefaces. By 1935, Canon’s logo was changed to that of ‘Canon’. That logo was progressively refined till 1956, when it becomes the logo we see today.

14.Coca Cola

There is a long history of logo for Coca-Cola, beginning from 1886. Contrary to popular beliefs, Coca-Cola’s first logo was not the script logo we see today, but appeared instead as a dull-looking black font spelling out its name. It was only after that year that Coca-Cola began to use its famous Spencerian script which we are can recognize at first instance. Over the next century, there were many variations of its logos. All the logos retain its script except the one in 1985.

15.Fiat

Technically speaking, Fiat’s first logo was an unappealing brown leather parch where the company details were written on. It was only two years later in 1901 that Fiat came up with a proper logo which spelt out its brand name on a blue emblem. There were many changes to the logos, but its characteristic letter ‘A’ is present in everyone except for the one in 1968.

16.IBM

The merging of two companies’ logos (International Time Recording Company and Computing Scale Company) resulted in the first official IBM logo in 1911. It was not until in 1947 that IBM created its well-known typeface logo. After a little modification in 1956, and another final change in 1972, IBM finally settled down with its current blue horizontally-striped logo.

17.Lego

As with some companies’ first logo, the logo of Lego began with a straightforward wording with no particular design. It was simply blank fonts italicize. The logo gradually moves towards one with a red background, and the end result was white fonts against a bright red backdrop.

18.LG

Other than its company tagline ‘Life’s Good’, LG is also an abbreviation of its two previous companies prior merger, ‘Lucky’ and ‘Goldstar’. By 1995, ‘Lucky Goldstar’ changed its name to ‘LG Electronics’, with its current trademark logo.

19.MasterCard

MasterCard used to be recognized as an interbank federation in 1966, hence its first logo. Subsequently, it adopted its prominent two overlapping red and orange circles and the name ‘Master’. In the 1990s, the colours of the circles were made brighter and hence more visible. There were no updates to the logo by far since 1996.

20.Mazda

Mazda’s first logo in 1934 was a simple yet stylish typeface of its brand name. Two years later, Mazda altered its logo to that of a triple ‘M’, made to shape like a wing to signify its ability to reach new peaks. The logos that follow next were all enclosed by a circle/oval, with the latest one in 1997 bearing some resemblance to the winged logo in 1936.

21.Mercedes Benz

The three-pointed star symbol was only incorporated into Mercedes-Benz’s logo in 1909, after two previous logos. In 1933, a circle was included that enclosed the star. Then, the logo pretty much remained the same as the one we identify today.

22.MGM

MGM has a creative way of captivating its audience with its logo through its use of an actual lion roaring. Over the years, as filming technology improves, we see a gradual change in the quality of its logo, which is shown to the audience before any MGM movie begins. If you notice, the lion used in each logo is different, but the background and everything else stays the same in all these years.

23.Mitsubishi

The first logo of Mitsubishi was derived from a combination of two age-old Japanese family crests in 1875. The logo was strengthened with the thickening each of the three individual diamonds in 1964. The latest logo update has Mitsubishi spelling out its brand name and including its tagline.

24.Palm

Palm was founded not too long ago in 1992, when it used to known as Palm Computing. The logo was a simple dotted ‘P’ on five horizontal lines. That logo soon changed in 2000, when the company was split into two. The logo was what most of us are familiar with, a circular shiny blue button with ‘palm’ printed on it. Further conflicts in the companies produced two modifications to the logo, until it is now a circular orange ‘palm’ logo.

25.Peugeot

The Peugeot logo has remained pretty consistent for about one-half of a century. Beginning in 1850, the Peugeot lion was present in all of its different logos to date. Although in 1960 and 1965 the logo only features the head of the lion instead of the whole body, the lion was there. The most significant change was the addition of the blue background to the logo in 1998.

7 Interesting Facts About Starbucks That Will Amaze You!!

Think great coffee, think Starbucks, right? Well, your favourite Coffee chain has a lot more to it than Short, Tall, Grande & Venti. Here are 7 interesting facts about Starbucks that will leave you spellbound.

1.The founders were initially going to name it ‘Pequod’. Starbucks was initially to be named Pequod, after the whaling ship in the book Moby Dick. Well, since it was started by a writer, a history teacher and an English teacher, that’s what you would expect! Luckily, they settled for the name Starbucks, which too is a character from the same book.

2.Starbucks runs some super secret ‘Stealth Cafes’. Starbucks is so serious about the coffee business that it even runs “stealth Starbucks” cafes! These cafes are devoid of the Starbucks signage, logo etc. and function as regular coffee houses. The purpose it to do market research on customer’s reactions and preferences without clouding their judgement.

3.Their biggest cup size is larger than the human stomach. The largest cup size at Starbucks began with a 12 ounce tall cup. Today it is a 31-ounce Trenta which is larger than the average human stomach! Launched in 2011, Trenta means thirty in Italian. Cheers to the liquid diet!

4.The number of employees at Starbucks is more than the population of some entire countries. Starbucks refers to its employees as ‘partners’. Presently the company has 191000 partners. This is more than the entire population of Fiji!

5.Starbucks initially did not sell brewed coffee. Yes, it’s true. The very first Starbucks was situated at 2000 Western Avenue in Seattle, Washington. It opened on 30 March 1971. But surprisingly it did not see ready to drink coffee. Instead it was intended to sell coffee equipment and roasted whole coffee beans.

6.Starbucks even has some stores made entirely from old ship containers. The company prides itself on being eco friendly. In fact, in 2011 they built several stores from old shipping containers. While these stores are mostly drive-through they still maintain the coffee flavour and are a boon for the environment.

7.A Starbucks Grande coffee has 4 times the amount of caffeine in a red bull. Don’t be so surprised. The Grande coffee contains 320 milligrams of caffeine, which you would get from roughly 4 cans of the energy drink red bull. This coffee certainly gives you wings.

We are sure next time you visit Starbucks you’ll enjoy your Café Latte even more. Of course, don’t forget to flaunt your knowledge next time you meet your friends. If you loved it, don’t be too mean by not sharing it with your friends.